W.HO The world wide web has already become the single biggest source 
W.HAT of information in the western world. 
W.HY If your are not on the Internet, you are not part of the Information Age! 
HOW  
   

Consultation

The initial consultations to design your WEB site are provided free of charge. This will typically consist of one or two planning meetings to define the scope of the project & requirements. We will then be able to work out a priced-up package of building your WEB site.

We offer 2 packages as follows:

  • Custom design - The sky is the limit!
  • Look & Feel based on existing templates

    		• Initial consultations to design your WEB site are provided free of charge

    Interested in
    WEB Promotion
    click here

       

    Design and Build

    Custom Design
    We use a Rapid Application Development method where you are actively involved to ensure you get what you want.

    Click here to see a eCommerce site we have built...

    Template based Design
    We have a number of designs as shown on the right. For each design, there is a number of colors options. Specific color scheme can be provided to match you logo/brand.
    Prices are very competitive and start at £50 (excl. VAT) per page/section.

    Whatever option you choose, the content (e.g. words) has to be defined by you but we can provide a technical author to help you do it.

    Streaming Media Content
    Streaming has many applications as an add-on to your web site. For example, you may want to provide samples of music or videos, provide product information in a more dynamic way to customers.

    Click here for a multimedia demonstration.

    Note: This option needs the "Real player" installed on your PC.
     

    		 Check out our
     template designs:

     Design 1
     in Blue
     in Green/Yellow

     Design 2
     in Blue/Yellow

     

       

     

     

     

     

     

    Click here to
    download RealPlayer

       

    Installation

    Our support engineers can install and set up your WEB site.

    		Operation & Support services
       

    Maintenance

    We can offer a package where we carry out the maintenance - you only deal with the content.

    Alternatively, we can train your staff to setup/maintain the site and on other issues like usage of internet dial-up accounts, email and access to the World Wide Web during the agreed training period

    		Click here to discover the benefit of a Service Level Agreement.
       

    Promotion

    Now you have your web site, you need to attract "surfers" to visit it. Promotion is divided in 4 groups as follows:

  • Advertising (radio, TV, posters, ...)
  • Banner Exchange
  • Directory listing
  • Search Engine

    • Banner Exchange

    To be trully effective, you will need a 1st class banner design. Banners with look-a-like scroll bars and buttons work best. Click-able elements but with animation as well are even better. Their usual dimension is 468x60 and the smaller size the better!

    Placing the adverts at the logical exit points to a site is also important.

    Directory listing

    Yahoo is of course the 1# but there is also many specialist/region specific Directory WEB site in the UK like AppleGate.

    Search Engine

    There is a lot of search engines (1000s?) but only a dozen attracts big traffic. The diagram belows shows the percentage of web surfers estimated to have visited each search engine during the month. Because a web surfer may visit more than one service, the combined totals exceed percent.

    KEY: YH=Yahoo, MSN=MSN, LY=Lycos, NS=Netscape, GO=Go (Infoseek), EX=Excite, AV=AltaVista, SP=Snap, LS=LookSmart, AJ=AskJeeves, GT=GoTo, iWon=iWon, G2N=Go2Net, DH=Direct Hit. Also use this key for charts below. See the Major Search Engines page for links to these services.

    Being listed in search engines is best/cheapest way to be found when a prospective customer is looking for a product or services.

    This is a quick overview about what to do and what not to do for effective listing in the search engines:

    • Identify your most important keyword phrases. For example: "WAP enabled site" is more effective than "WAP".
    • The title tag should be the first thing after the head statement and should say what you do, not who you are. In most search engines the title of your document carries a lot of weight, in many they are the most important part of your document.
    • There is 3 main search engines to be listed in: YAHOO, then the Inktomi database (Yahoo's spill over search results, HotBot, Direct Hit, Canada, Anzwers, ...) and the Open Directory Project (AltaVista, Infoseek, Lycos, Excite, Northern Light).
    • Check Out the Competition - what do they have in their "HEAD" section?
    • Make a "SiteMap" Page and get it index by search engines

    Here is a free service that will register you WEB site with the biggest except YAHOO and Snap. Those are directories and require human input for best category placement:

    Submit your website to 40 search engines for FREE!

     

     

     

     

     

     

     

     

     

     

    Click here to see ours listing at:

  • Applegate
  • SmartChoiceNames (Hertforshire)
    		•