WWW... WAP site & e-commerce 
   
   

WAP - What is it?

Wireless Application Protocol (WAP) is an open, global specification that empowers mobile users with wireless devices to easily access and interact with information and services instantly."

In common language: A large number of device manufactures (Nokia, Ericsson, Motorola...) and software developers (IBM, Microsoft, Oracle) have agreed on one common standard for small devices to communicate.

WAP uses binary transmission for greater compression of data and is optimized for long latency and low bandwidth. WAP sessions cope with intermittent coverage (a common problem with mobile phones) and can operate over a wide variety of wireless transports.

WML and wireless mark-up language script (WMLScript) are used to produce WAP content. They make optimum use of small displays, and navigation may be performed with one hand. WAP content is scaleable from a two-line text display on a basic device to a full graphic screen on the latest smart phones and communicators.

WAP is also designed to work on different phone networks:

  • GSM 900 (Cellnet and Vodafone);
  • GSM 1800 (Orange and One2One);
  • GSM 1900 (US and Canada);
  • Other cellular standards are also supported.
  • The use of WAP is not restricted to cellphones. WAP information and applications over digital cordless landline or DECT phones are quickly replacing radio-based cordless phones in the home by offering improved audio quality and increased distance from the base station.

    Security is also very tight. WAP has its own security and encryption protocols, making it secure enough for online shopping because it is a secure enough medium with a reliable authentication routine.

    There are limitations in how some elements of a WAP page can be presented. For example, graphics support is limited to the WBMP format. These ideally need to be black and white images to accommodate the mono screens of mobile phones and PDAs.

    Example WAP sites:

  • BBC - www.bbc.co.uk/mobile/mainmenu.wml
  • Business Force - www.b-f.co.uk/wap/wap.wml
  • Mail and News.com - wap.mailandnews.com
  • Wap Online.com - waponline.com/index.wml
  • Ericsson & NOKIA's WAP ready phones

     

      For a demo,
       click here

       

    WAP - so what?

    It is likely to be a huge growth area this decade. The potential is enormous:

    For example "fancy going to a restaurant in london?" look up online review, special offer and book it - online - on your way there!
     
       

    If you are interested in having a presence on the Internet and especially using this new WAP technology, please contact us.

    We can create a e-commerce site using WAP technology for you...

    If you have a WAP enabled phone, you can explore our WAP enable internet site on

    http://www.b-f.co.uk/wap/wap.wml

    Or, for a demo using a WAP phone simulator,
    click here